Despite all the challenges small businesses have faced in the past five years, seven out of 10 entrepreneurs would start their businesses all over again. Not only that, almost half of all Americans are harboring entrepreneurial dreams of their own.

That data comes in spite of the fact that the same new research to reveal those stats has also found that most small business owners say running their business has become more challenging in the past half-decade.

Overall, 59% of business owners said running a business is harder today, mainly because of the economy, new technologies and increased competition. Business owners also said they face new challenges in finding new customers, retaining existing customers and finding the time needed to finish tasks.

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Part of the challenge for business owners is that new technologies have both helped and hurt several aspects of their businesses. According to 30% of business owners, it is now easier to find new customers, mostly because it’s easier to market their businesses and customers are more responsive to marketing efforts. However, 35% of respondents said their ability to find customers has been hurt by competition and customers’ indifference to businesses’ marketing efforts.

Despite those challenges, respondents said they expect revenues this year to outperform those from last year. An increased customer interest in “shopping small” has become a saving grace for small business owners, the researchers found.

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“Supporting local [businesses] is a growing consumer trend,” said Gail Goodman, CEO of Constant Contact, which conducted the research of more than 900 respondents. “The national discussion about the importance of small business to our economic recovery has raised awareness, as have shop-local movements like Small Business Saturday. Local and mobile search is also making it easier for small businesses to reach consumers.”

Not only are customers looking to support local businesses — everyday people are also taking an idealistic view of launching their own businesses. Additional research by UPS found 48% of Americans said they dream about starting a small business, and 71% of small business owners said they would choose to open their business all over again.

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Those people didn’t say that on a whim, either. Of small business owners, 51% said they have been thinking about starting a business for more than two years, while 31% said they’ve been thinking about it for five or more years.

The research of more than 1,700 consumers and small business owners also offers those aspiring small business owners a bit of advice: 36% of small business owners said they must have faith in themselves if they hope to be successful.


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What is your plan B and goals in 5 years? Connie Dello Buono 408-854-1883,