Have you started your Marketing 2014 plan containing success list?

Are your goals and outcomes specific enough?

Where do you need more detail?

Is your marketing plan detailed enough?

Are your goals big enough?

Does your plan reflect changes you are going to make based on what you learned in 2013?

Is you plan adjusted for the holidays, vacation, children’s school and seasonal times during the year?

Next, identify how many hours you will spend on your plan between now and December 31. Write down how many hours you will spend.

Next block time to work on your plan.

Write down your blocked hours.

Now let’s spend time working on your plan.

80/20 Rule

Where did most of your 2013 results come from?

Where will most of your 2014 sales results come from?

What are your best opportunities right now?

What systems need to be implemented or improved? Referrals Recruiting Training Marketing Telemarketing Follow up Database Sales Scripts Lead Generation Questions Distinction

our brain will answer whatever question you ask yourself.

What can you do to create a quantum leap in your business in 2014?

What can you do to create a quantum leap in your business in the next 24 hours?

Let’s now look at the first 3 months of 2014?

What will you accomplish?

What systems will you implement?

What will you do to increase your net worth?

What debt will you pay?

What investments will you make?

Now let’s talk about the last 12 days of this year. ??I want you to really enjoy the now. Really enjoy these last 12 days.

Be kind to yourself.

Acknowledge what you accomplished this year Create the holidays the way you want them.

The problem with New Year’s Resolutions Each year millions of people make a list of resolutions for the New Year. They hardly ever work. Let’s explore a possible reason why they don’t work. Let’s say your resolution is to go to the gym 3x per week.  Based on the law of attraction you were attracted to not going to the gym.  To say my resolution is to go to the gym 3x per week is not enough.  To change the behavior you must look at the payoff or benefit you were receiving from not going to the gym.  Once you are willing to give up the payoff the resolution will be much more powerful.

Eric’s seatbelt story

You can quit biting your fingernails

You can get in the best shape of your life

You can become a person of health (I am doing this in 2014)

You can have a financial breakthrough

You can have great relationships with your family

You can have a great relationship with God

You can be a person of action

You can be organized

You can be great at time management

What thoughts will you have to give up in order to make these possibilities come true for you?

Yes, this will take work on your part but look at the alternative. Today, you are still in the same situation as last year since you have not made any change. Take action, make a change so your New Year’s resolution is about making a change towards your dream.


from Eric Loftholm, master sales trainer