DEVELOP A PROMOTIONAL PLAN THAT MINIMISES CANNIBALISATION
BROADEN MY PRODUCT’S CUSTOMER BASE
BUILD AWARENESS OF MY PRODUCT’S BENEFITS
EDUCATE AND EXCITE CUSTOMERS ABOUT MY PRODUCT RELAUNCH
GET PEOPLE TALKING ABOUT MY PRODUCT RANGE
INNOVATE PRIVATE-LABEL PRODUCTS TO MEET CUSTOMERS’ NEEDS
COMPETE ON PRICE WITH MUCH LARGER COMPETITORS
CREATE A PRICING STRATEGY THAT DRIVES SALES LIFT WITHOUT NEGATIVE MARGIN IMPACT
QUANTIFY MY ADVERTISING’S IMPACT ON IN-STORE SALES
MAKE SURE I DON’T LOSE CUSTOMERS TO COMPETITORS’ NEW STORES
IMPROVE CATEGORY PERFORMANCE
GET A DELISTED PRODUCT BACK ON RETAILERS’ SHELVES
DRIVE TRIAL AND REPEAT PURCHASE OF MY NEW PRODUCT
ENSURE MY RANGE IS MEETING CUSTOMER DEMAND
DRIVE TRIAL AND SALES OF MY PRIVATE LABEL
IMPLEMENT A STORE FORMAT STRATEGY THAT IMPROVES THE CUSTOMER EXPERIENCE
DRIVE SALES THROUGH TARGETED TEXT MESSAGING
IMPROVE THE PERFORMANCE OF MY LOYALTY PROGRAM
CREATE A LOYALTY PROGRAM THAT ACTUALLY WORKS
IDENTIFY AND MAKE THE MOST OF SEASONAL PEAKS
DETERMINE A PRODUCT ASSORTMENT THAT PLEASES CUSTOMERS AND DRIVES PROFIT
MERCHANDIZE PRODUCT RANGES TO OPTIMIZE SALES
INCREASE SPEND PER VISIT
OPTIMIZE MY PRICING STRATEGY
OPTIMIZE AND MEASURE THE SUCCESS OF MY ECRM PROGRAM
DETERMINE AND LAUNCH THE RIGHT PRODUCT TO IMPROVE PRODUCT AND CATEGORY SALES
STRENGTHEN LOYALTY BY REWARDING LOYALTY
INCREASE SALES OF MY PRODUCT RANGE
Wanted all students of Data Science to collaborate and share their case studies to improve health, reduce cost and improve lives. Email Connie at motherhealth@gmail.com