DEVELOP A PROMOTIONAL PLAN THAT MINIMISES CANNIBALISATION

BROADEN MY PRODUCT’S CUSTOMER BASE

BUILD AWARENESS OF MY PRODUCT’S BENEFITS

EDUCATE AND EXCITE CUSTOMERS ABOUT MY PRODUCT RELAUNCH

GET PEOPLE TALKING ABOUT MY PRODUCT RANGE

INNOVATE PRIVATE-LABEL PRODUCTS TO MEET CUSTOMERS’ NEEDS

COMPETE ON PRICE WITH MUCH LARGER COMPETITORS

CREATE A PRICING STRATEGY THAT DRIVES SALES LIFT WITHOUT NEGATIVE MARGIN IMPACT

QUANTIFY MY ADVERTISING’S IMPACT ON IN-STORE SALES

MAKE SURE I DON’T LOSE CUSTOMERS TO COMPETITORS’ NEW STORES

IMPROVE CATEGORY PERFORMANCE

GET A DELISTED PRODUCT BACK ON RETAILERS’ SHELVES

DRIVE TRIAL AND REPEAT PURCHASE OF MY NEW PRODUCT

ENSURE MY RANGE IS MEETING CUSTOMER DEMAND

DRIVE TRIAL AND SALES OF MY PRIVATE LABEL

IMPLEMENT A STORE FORMAT STRATEGY THAT IMPROVES THE CUSTOMER EXPERIENCE

DRIVE SALES THROUGH TARGETED TEXT MESSAGING

IMPROVE THE PERFORMANCE OF MY LOYALTY PROGRAM

CREATE A LOYALTY PROGRAM THAT ACTUALLY WORKS

IDENTIFY AND MAKE THE MOST OF SEASONAL PEAKS

DETERMINE A PRODUCT ASSORTMENT THAT PLEASES CUSTOMERS AND DRIVES PROFIT

MERCHANDIZE PRODUCT RANGES TO OPTIMIZE SALES

INCREASE SPEND PER VISIT

OPTIMIZE MY PRICING STRATEGY

OPTIMIZE AND MEASURE THE SUCCESS OF MY ECRM PROGRAM

DETERMINE AND LAUNCH THE RIGHT PRODUCT TO IMPROVE PRODUCT AND CATEGORY SALES

STRENGTHEN LOYALTY BY REWARDING LOYALTY

INCREASE SALES OF MY PRODUCT RANGE


Wanted all students of Data Science to collaborate and share their case studies to improve health, reduce cost and improve lives. Email Connie at motherhealth@gmail.com