7 Steps to Building a Story

  1. Characters – your target audience

  2. Challenges – problem or pain point

  3. Motivation-  what is your best outcome?

  4. Setting – connect the dots

  5. Obstacles – what is your path to achieving your desired outcome?

  6. Climax – the rescue (just when you thought it couldn’t get any worse)

  7. Closing – what was the resolution? Did you clearly solve it?