A “consumer-owned” app should stay with the individual regardless of their employment status or the health insurance they have during a particular year. The app automatically supports multiple insurances as our population ages and payers such as Medicare become the primary insurance for users/patients.
Customer-friendly coordination of care approach
A critical component however is how we get to an end state and with the current ecosystem of payers, providers, employers and users, the healthcare insurance companies have the most to gain in shifting to a more customer-friendly coordination of care approach, similar to retail and banking disruptors who encourage longer times on the phone to help cross-sell, care managers are in a unique position to engage, educate, and develop meaningful relationships to facilitate acute episodes, manage chronic care, and promote healthy lifestyles.
Rewards or perks from health insurance and employers for use of health app that resulted in optimum health or prevention of health issues
To transform the value that healthcare insurance companies and employers provide to enable the consumers to take charge of their own health.
Health insurance companies and employers should provide a reward system/perks such as:
- free gym membership to the nearest gym
- free glass of green juice from whole foods once a week
- free gym clothes
- free running shoes
- free massage oil
- free gym coach for a month
- many more
For some of us who are self employed, we can create our own perks or health reward sytem for maintaining good health such as a yearly vacation to Hawaii.
Email motherhealth@gmail.com to join in defining and delivering this mobile health application that is patient-centric but with cooperation from health insurance and employers.
https://www.indiegogo.com/projects/cancer-riskfactor-and-doctor-video-chat-mobile-app-medicine#/
