| 1. Marketing plan |
101. Your employees and reps |
| 2. A marketing calendar |
102. A designated guerrilla |
| 3. Identity |
103. Employee attire |
| 4. Business cards |
104. Your social demeanor |
| 5. Stationery |
105. Your target audience |
| 6. Personal letters |
106. Your circle of influence |
| 7. Telephone marketing |
107. Your contact time with customers |
| 8. A toll-free number |
108. How you say “Hello” and “Goodbye” |
| 9. A vanity phone number |
109. Your teaching ability |
| 10. The Yellow Pages |
110. Stories |
| 11. Postcards |
111. Sales training |
| 12. Postcard decks |
112. Use of downtime |
| 13. Classified ads |
113. Networking |
| 14. Per-order and per-inquiry advertising |
114. Professional titles |
| 15. Free ads in shoppers |
115. Affiliate marketing |
| 16. Circulars and flies |
116. Media contacts |
| 17. Community bulletin boards |
117. “A”-List customers |
| 18. Movie ads |
118. Your core story |
| 19. Outside signs |
119. A sense of urgency |
| 20. Street banners |
120. Limited time or quantity offers |
| 21. A window display |
121. A call to action |
| 22. Inside signs |
122. Satisfied customers |
| 23. Posters |
123. A benefits list |
| 24. Canvassing |
124. Competitive advantages |
| 25. Door hangers |
125. Gifts |
| 26. An elevator pitch |
126. Service |
| 27. A value story |
127. Public relations |
| 28. Backend sales |
128. Fusion marketing |
| 29. Letters of recommendation |
129. Barter |
| 30. Attendance at trade shows |
130. Word-of-mouth |
| 31. Advertising |
131. Buzz |
| 32. Direct mail |
132. Community involvement |
| 33. Newspaper ads |
133. Club and association memberships |
| 34. Radio spots |
134. Free directory listings |
| 35. Magazine ads |
135. A tradeshow booth |
| 36. Billboards |
136. Special events |
| 37. Television commercials |
137. A name tag at events |
| 38. A computer |
138. Luxury box at events |
| 39. A printer or fax machine |
139. Gift certificates |
| 40. Chat rooms |
140. Audio-visual aids |
| 41. Forums |
141. Flip charts |
| 42. Internet bulletin boards |
142. Reprints and blowups |
| 43. List building |
143. Coupons |
| 44. Personalized e-mail |
144. A free trail offer |
| 45. An e-mail signature |
145. Guarantees |
| 46. Canned e-mail |
146. Contests and sweepstakes |
| 47. Bulk e-mail |
147. Baking or crafts ability |
| 48. Audio and video postcards |
148. Lead buying |
| 49. A domain name |
149. Follow-up |
| 50. A web site |
150. A tracking plan |
| 51. A landing page |
151. Marketing-on-hold |
| 52. A merchant account |
152. Branded entertainment |
| 53. A shopping cart |
153. Product placement |
| 54. Auto-responders |
154. Being a radio talk show guest |
| 55. A search engine ranking |
155. Being a TV talk show guest |
| 56. Electronic brochures |
156. Subliminal marketing |
| 57. RSS feeds |
157. A proper view of marketing |
| 58. blogs |
158. Brand name awareness |
| 59. Podcasting |
159. Intelligent positioning |
| 60. A personal e-zine |
160. A name |
| 61. Ads in other e-zines |
161. A meme |
| 62. E-Books |
162. A theme line |
| 63. Content provision |
163. Writing ability |
| 64. Webinars |
164. Copywriting ability |
| 65. Joint ventures |
165. Headline copy talent |
| 66. Word-of-mouse |
166. Location |
| 67. Viral marketing |
167. Hours of operation |
| 68. eBay and other auction sites |
168. Days of operation |
| 69. Click analyzers |
169. Credit card acceptance |
| 70. Pay-per-click ads |
170. Financing availability |
| 71. Search engine keywords |
171. Credibility |
| 72. Google adwords |
172. Reputation |
| 73. Sponsored links |
173. Efficiency |
| 74. Reciprocal link exchanges |
174. Quality |
| 75. Banner exchanges |
175. Service |
| 76. Web conversion rates |
176. Selection |
| 77. Knowledge of your market |
177. Price |
| 78. Research studies |
178. Upgrade opportunities |
| 79. Specific customer data |
179. Referral program |
| 80. Case studies |
180. Spying |
| 81. Sharing |
181. Testimonials |
| 82. Brochures |
182. Extra value |
| 83. Catalogs |
183. Adopting a noble cause |
| 84. Business directories |
184. Easy to do business with |
| 85. Public service announcements |
185. Honest interest in people |
| 86. A newsletter |
186. Good telephone demeanor |
| 87. Speeches |
187. Passion and enthusiasm |
| 88. Free consultations |
188. Sensitivity |
| 89. Free demonstrations |
189. Patience |
| 90. Free seminars |
190. Flexibility |
| 91. Articles |
191. Generosity |
| 92. Columns |
192. Self-confidence |
| 93. Writing books |
193. Neatness |
| 94. Publishing-on-demand |
194. Aggressiveness |
| 95. Workshops |
195. Competitiveness |
| 96. Teleseminars |
196. High energy |
| 97. Infomercials |
197. Speed |
| 98. Constant learning |
198. Focus |
| 99. Marketing insight |
199. Attention to details |
| 100. Yourself |
200. Ability to take action |
