Associate not buying with PAIN and identify the wants of your customer and not your wants. Make the want a compelling one. If they don’t buy, it means PAIN.
Some people’s wants are also their needs. Persuasion is understanding customer’s wants. Motivate them by associating their most desired feeling or STATES to your product or service.
Some people are status oriented.
Some people buy for themselves and not to make others happy or serve others.
What motivated a person to buy?
Stir the wants of your customer. Think of the time that you really want something and you did not follow through because you could not justify logically.
We are always measuring our actions. Find their emotional reasons to BUY NOW.
Identify these emotional reasons, look for their WANT an their PAIN.
Identify the GIANT BOULDER.
What are their FEARS of buying? Financial hardship, other people’s judgement, not getting the right value, others?
We need to give them enough of their reasons to BUY, not your reasons or your love of the product and the needs that you see in the product.
Create more HURT, ask questions that you know based on their beliefs and values will kick them over the EDGE and decide to BUY based on the pain or the heaviness of the BOULDER.
Add another boulder, the logical reasons to BUY.
Please share your closing tips, that make your customer buy your service or products.
Published by connie dello buono
Connie Dello Buono is based in Sunnyvale California. Her first ebook is about women's health, Birthing Ways Healing Ways and her recent one is about cancer prevention, Curated Healing Ways. She had helped women have holistic childbirth as childbirth educator, founded Motherhealth, to serve seniors in the bay area with holistic caregivers and blogs at www.clubalthea.com with more than 10,000 health and finance related posts.
Connie trains her own caregivers, which are the favorites of most bay area seniors who are home bound and alone.
She is active in the rehab and nursing facilities, volunteering on music and movement for seniors.
She is a member of Lion's club and offered scholarships to students in the Philippines.
She is active at churchinsunnyvale.us and has Fridays Bible home study in Sunnyvale using the recovery version of the Bible , free at biblesforamerica.us
She loves dancing and teaching and her courses can be found at
https://teachclub.com/@thriveafter60
She is California Life Insurance licensed providing life insurance for older adults with health issues and helping women retire safely with income for life.
at menloassetca.com , she helps with 401k rollover.
3 Benefit plans
- Mortgage protection using term life insurance to pay for mortgage balance in event of death
- Final Expense plan using Single Issue Whole Life Insurance, with cash back, disability benefit and guaranteed in the presence of health issues
- Fixed Index Annuity retirement plan for safe, accessibility, less fees, less taxes, avoids probate as it goes directly to beneficiaries, rate of return with no downside market participation.
She brings compassion and understanding to the needs of her clients, bringing holistic approach in health and life insurance. Her goal is to free families from worries especially during covid with caregivers and life insurance in the presence of health issues, especially for women.
She can be reached at 408-854-1883 , motherhealth@gmail.com
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