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Effects of running shoes

running and use of shoes

Since Nike deputed with the first running shoes in the 1970s, their overall design hasn’t changed much.  Because they were the first “running shoe” we believe that thats what we need to be running in.  The problem with that design is that because of the heel cushioning it forces us to run on our heels.  Your foot wants to land on the softest surface and in running shoes that means you’re gonna land on your heels.

Categories of today’s running shoes

  • Neutral cushioning
  • Moderate Stability
  • Motion Control
  • invasive to your natural motion
  • more invasive to your natural motion
  • most invasive to your natural motion
  • claimed to be for neutral & oversupinators
  • claimed to be for moderate overpronators
  • claimed to be for overpronators

Running shoes cause heel striking

The design flaw in 95% of all running shoes is that they have raised heel cushioning.  Raising the heel and putting cushioning under it makes heel striking inevitable.  Heel striking is a seriously harmful style of running.  When wearing running shoes you consciously have to teach yourself not to heel strike, however when you run with minimalist footwear your body will naturally adapt its stride to run with a midfoot/forefoot strike.

The effect in the stride sequence after heel striking is foot “clomping.”  After landing on your heel the front part of your foot is forcefully pushed toward the ground and upon contact makes a smacking sound, hence “clomping.”  Clomping sends an additional shock up your leg which is one cause of shin splints.

Heel striking also causes excessive overpronation.  After heel striking the forces of clomping cause the foot to fall inward and off the side of the big toe.  What should be your pushoff phase of your strides ends up being an inward fall off your big toe.

Problem with heel cushioning (nike air, asics gel, nike boing shox, etc.)

heel cushioning elevates the heels twice as high as the forefoot.  95% of running shoes are built with the 22-12 rule, which means the heel is elevated 22mm (about 1 inch) while the forefoot is elevated 12mm (about 1/2 inch) off the ground.  The 22-12 rule is a totally arbitrary number that the original running shoe designers came up with decades ago.  A heel elevated to this degree means that it is nearly impossible to not land on your heels.

Only in the last few years have we come to realize the harmful effects of elevating the heel.  Which is why brands like Newton and Earth have come up with their solutions.  The ideal solution is to go barefoot, but a more practical solution may be to run in  minimalist footwear or racing flats.

Danger of Motion Control shoes

Motion Control shoes can cause the most harm and injuries of the three categories of running shoes.  Motion Control shoes “correct” and “control” your foot so much that it changes your stride and foot fall.  Since your body is not naturally adapted to this new foreign running stride it will put stress on areas of the body that running is not meant to.  Motion Control shoes are designed with the stiffest medial posting and the most cushioning.  They use a harder density foam under the inner side of your foot.  They claim this prevents the foot from rolling inward.

———

Sports nutrition:

http://www.gogyv.com/clubalthea/

Healthy Gut Healthy Brain by Dr David Perlmutter

A neurologist explains the power of your microbiome to heal and protect your brain.

Your brain’s health is dictated by what goes on in your gut. That’s right: What’s taking place in your intestines affects not only your brain’s daily functions, but also determines your risk for a number of neurological conditions in the future.

Your intestinal organisms, or microbiome, participate in a wide variety of bodily systems, including immunity, detoxification, inflammation, neurotransmitter and vitamin production, nutrient absorption, whether you feel hungry or full, and how you utilize carbohydrates and fat. All of these processes factor into whether you experience chronic health problems like allergies, asthma, ADHD, cancer, type 2diabetes, or dementia.

What you might not know is that your microbiome also affects your mood, your libido, and even your perceptions of the world and the clarity of your thoughts. A dysfunctional microbiome could be at the root of your headaches, anxiety, inability to concentrate, or even negative outlook on life.

Put simply, nearly everything about our health — how we feel both physically andemotionally —  can hinge on the state of our microbiome. In fact, the connection between gut flora and the brain is so important that in 2014 the National Institute of Mental Health spent more than $1 million on a research program to study this relationship.

In my work as a neurologist, I’ve discovered that no other system in the body is more sensitive to changes in gut bacteria than the central nervous system. What’s more — and this is the good news — I have seen dramatic turnarounds in brain-related conditions with simple dietary modifications and, on occasion, with more-aggressive techniques to reestablish a healthy microbiome.

If you’re wondering how to care for your own microbiome in a way that can change your brain for the better, check out my new book, Brain Maker. Here are some of the details of that program.

MEET YOUR SECOND BRAIN

Understanding just how closely the gut and the brain are related is essential.

Think of the last time you felt sick to your stomach because you were anxious, scared, or over-the-moon elated. Scientists are learning that this intimate relationship between the gut and the brain is bidirectional: Just as your brain can send butterflies to your stomach, your gut can relay its state of calm or alarm to the brain.

The vagus nerve, the longest of 12 cranial nerves, is the primary channel between millions of nerve cells in our intestinal nervous system (sometimes called the enteric nervous system) and our central nervous system, which comprises the brain and spinal cord. “Vagus” is Latin for “wanderer,” an apt name for this nerve that runs outside the brain and through the digestive system. The vagus extends from the brain stem to the abdomen, directing many bodily processes that don’t require thought, like heart rate and digestion.

At the same time, the bacteria in the gut directly affect the function of the cells along the vagus nerve. And some of the gut’s nerve cells and microbes release neurotransmitters that speak to the brain in its own language.

The neurons in the gut are so innumerable that many scientists are now calling them the “second brain.” This second brain not only regulates muscle function, immune cells, and hormones, but also manufactures an estimated 80 to 90 percent of serotonin (the “feel-good” neurotransmitter).

This means the gut’s brain makes more serotonin — the master happiness molecule — than the brain in your head. Many neurologists and psychiatrists are now realizing that this may be one reason antidepressants are often less effective in treating depression than proper dietary changes.

There are other chemicals manufactured in the gut that are also critical for the nervous system. GABA is an amino acid produced by gut bacteria that calms nerve activity by inhibiting transmissions and normalizing brain waves, helping return the nervous system to a steadier state after it’s been excited by stress.

Glutamate, a neurotransmitter also produced by gut bacteria, is involved in cognition, learning, and memory. It is abundant in a healthy brain. A slew of neurological challenges — including anxiety, behavioral issues, depression, and Alzheimer’s — have been attributed to a lack of GABA and glutamate.

LEAKY GUT, LEAKY BRAIN

You may have heard about the perils of a leaky gut, where the protective junctions in the intestinal lining become compromised. This is a response to a variety of factors, including pathogenic bacteria, some medications, stress, environmental toxins, elevated blood sugar, and potentially gut-irritating food ingredients like gluten.

Once the intestinal barrier is compromised, undigested food particles leak into the bloodstream, where they elicit an immune response. This can create systemwide inflammation.

When your intestinal barrier is compromised, you become susceptible — due to that increased inflammation — to a spectrum of health challenges, including arthritis, eczema, allergies, and even autism, Alzheimer’s, and Parkinson’s. (For more on leaky gut syndrome, see “How to Heal a Leaky Gut“.)

Still, the problems of a leaky gut become even more monumental in light of new science that shows how loss of gut integrity can lead to a “leaky” brain.

We’ve long assumed that somehow the brain was insulated from what goes on in the rest of the body. You’ve heard about the highly protective, fortified portal keeping bad things out of the brain — the blood-brain barrier. We used to think of this barrier as an impenetrable wall.

The problems of a leaky gut become even more monumental in light of new science that shows how loss of gut integrity can lead to a “leaky” brain.

It has now become clear that many substances threaten its integrity. And once the brain’s barrier is compromised, various molecules that may spell trouble — including proteins, viruses, and bacteria — can get inside it.

For an example of how dangerous this can be, look at how the lipopolysaccharide (LPS) molecule behaves once it gets outside the gut.

LPS makes up the protective outer membrane of a class of bacteria that typically represents 50 to 70 percent of our intestinal flora. We’ve long known that LPS induces a violent inflammatoryresponse in animals if it finds its way into the bloodstream. It’s so violent that it’s also termed an endotoxin, a toxin that comes from within the bacterial cell.

In one critically important study on LPS, researchers at Texas Christian University showed that injections of LPS into lab animals’ bodies (not brains) led to overwhelming learning deficits, demonstrating that LPS was able to cross the blood-brain barrier.

In addition, the animals developed elevated levels of the protein beta-amyloid in their hippocampi, the brain’s memory center. (Beta-amyloid is strongly implicated in Alzheimer’s.)

Other studies have implicated LPS in memory problems and decreased production of BDNF (brain-derived neurotrophic factor), a protein that is critical for the growth of new brain cells.

This is powerful information that once again speaks to the gut-brain connection and the impact of inflammation, gut permeability, and the critical importance of a healthy gut to a healthy brain.

FOOD MATTERS

Perhaps the most significant factor related to the health of the microbiome — and thus, the brain — is the food we eat. It is also the greatest challenge to the microbiome and brain. Food matters enormously, trumping other factors in our lives that we may not be entirely able to control.

As I described in my previous book, Grain Brain, the two key mechanisms that lead to brain degeneration are chronic inflammation and the action of free radicals, which are byproducts of inflammation that cause the body to “rust.” (For an excerpt from Grain Brain, see “Overcoming Grain Brain“.)

Brain Maker takes a new look at these mechanisms to understand how they are influenced by gut bacteria and overall gut health. My recommendations are designed to treat and prevent brain disorders; alleviate moodiness, anxiety, and depression; bolster the immune system and reduce autoimmunity; and improve metabolic disorders, including type 2 diabetes and obesity, which factor into long-term brain health.

The idea that food is the most important variable in human health is not news. But our new understanding of the connection between what you eat and how it affects your microbiome, and your brain, is exciting.

You can change the state of your microbiome — and the fate of your health — through dietary changes, opening the door for better health in general, and improved brain function in particular. My plan, outlined on the following pages, can help you get started.

5 WAYS TO BOOST YOUR BRAIN THROUGH YOUR GUT

I am frequently asked how long it takes to rehabilitate a dysfunctional or underperforming microbiome.

Research shows that significant changes in the array of gut bacteria can take place in as little as six days after instituting a new dietary protocol, like the one I present in my book (the highlights of which I’m sharing here). But everyone is different; your Brain Maker rehab will depend on the current state of your gut and how quickly you commit to making changes.

1. EAT FOODS RICH IN PROBIOTICS

Probiotics are live bacteria and yeast that support good digestive health. Long before probiotics became available in supplement form, the health benefits of fermented, probiotic-rich foods like kimchi, sauerkraut, and yogurt were well recognized. The Chinese were fermenting -cabbage 6,000 years ago.

The type of fermentation that makes most foods rich in beneficial bacteria is called lactic-acid fermentation. In this process, good bacteria convert sugar molecules in food into lactic acid, and, in doing so, the good bacteria multiply. This lactic acid, in turn, protects the fermented food from being invaded by pathogenic -bacteria because it creates an environment with a low pH. This kills off harmful bacteria, which has a higher pH.

While supplements are helpful, there’s still no better way to consume bifidobacteria and lactobacilli (some of the most important healthy bacteria in the gut) than to get them from food sources, which are easiest for the body to use.

These probiotic bacteria help maintain the integrity of the gut lining; serve as natural antibiotics, antivirals, and antifungals; regulate immunity; and control inflammation. They even improve nutrient absorption.

These are some of the best food sources for probiotics (for more ideas, visit “Probiotics at Work“):

Live-Culture Yogurt: Check the label to make sure your yogurt contains live cultures, and avoid products that are heavily sweetened. Coconut yogurt is an excellent alternative for people who are sensitive to dairy.

Kefir: A fermented-milk product that has a more liquid texture than yogurt.

Kombucha Tea: A tart, fizzy, fermented black tea.

Kimchi: Spicy, fermented vegetables that are Korean in origin. Kimchi is one of the best probiotic foods you can add to your diet.

Sauerkraut: Real, fermented sauerkraut (instead of cabbage soaked in vinegar) fuels healthy gut bacteria and contains choline, a chemical needed for proper transmission of nerve impulses from the brain through the nervous system. You can make your own real sauerkraut at home or find it in the refrigerated section of grocery stores.

Pickles: The most basic and beloved probiotic. As with sauerkraut, choose real, brined pickles that have been refrigerated.

2. GO LOWER-CARB; EMBRACE HIGH-QUALITY FATS

A diet that keeps your blood sugar balanced keeps your gut bacteria balanced. A diet high in rich sources of fiber from whole vegetables and fruits feeds good gut bacteria and produces the right balance of short-chain fatty acids to keep the intestinal lining in check. A diet that’s intrinsically anti-inflammatory is good for the brain.

Diets high in sugar and low in fiber fuel unwanted bacteria and increase the chances of intestinal permeability, mitochondrial damage, a compromised immune system, and widespread inflammation that can reach the brain. It’s a vicious cycle; all of these further disrupt our protective microbial balance.

We’ve been taught to demonize saturated fat. But coronary artery disease — a leading cause of heart attacks — may have more to do with inflammation than high cholesterol. And a great deal of research shows that when cholesterol levels are low, the brain simply doesn’t work well.

Studies of deceased patients with Alzheimer’s found significantly reduced amounts of fats in their cerebrospinal fluid compared with controls. People with low cholesterol are at much greater risk for neurological problems, including depression and dementia.

I have a host of recipes in my book, but here’s the cheat sheet: Make your main entrée mostly fibrous vegetables and fruits that grow above ground, with protein as a side dish. Far too often people think that a low-carb diet is all about eating copious amounts of meat. Much to the contrary, an ideal plate in the Brain Maker protocol is a sizeable portion of vegetables (two-thirds of your plate) and about 3 to 4 ounces of protein. You’ll get your fats from those naturally found in the protein, from butter and olive oil used to prepare the dish, and from nuts and seeds.

3. ENJOY CHOCOLATE, COFFEE, WINE, AND TEA

You can rejoice in the fact that, as far as your brain’s health is concerned, you can embrace chocolate, coffee, and wine in moderation, and tea to your heart’s desire.

Research abounds concerning dark chocolate’s benefits. In one study, Italian researchers demonstrated that in elderly individuals suffering mild cognitive impairment, those who consumed the highest level of flavonols (one category of polyphenols) from cocoa and chocolate showed heightened cognitive function.

Other studies have shown that consuming flavonols leads to improved blood flow to the brain, which is typically diminished in dementia patients.

Like chocolate, coffee supports a healthy balance of gut flora and exhibits anti-inflammatory and antioxidant properties. Coffee and chocolate also stimulate a specific gene pathway called the Nrf2 pathway. When triggered, it causes the body to make higher levels of protective antioxidants, while reducing inflammation and enhancing detoxification. Other Nrf2 activators are green tea, turmeric, and resveratrol, a compound in red wine.

On that note, Spanish researchers have found that LPS levels, a marker for both inflammation and intestinal permeability, were dramatically reduced in individuals who consumed red wine in moderation (one to two glasses per day).

Polyphenols found in black tea are now being explored for their ability to positively influence gut microbial diversity. They’ve been shown to increase bifidobacteria, which help stabilize gut permeability. Green tea has also been shown to increase bifidobacteria and to lower levels of potentially harmful bacteria species.

4. CONSUME FOODS RICH IN PREBIOTICS

Prebiotics are food-borne fuel for the beneficial bacteria that live in the gut, and they occur naturally in raw garlic, cooked and raw onions, leeks, chicory, Jerusalem artichokes, and jicama. Estimates suggest that for every 100 grams of prebiotic carbohydrates we consume, a full 30 grams of good gut bacteria are produced.

Prebiotics have many additional benefits, including the ability to reduce inflammation in inflammatory-bowel disorders, enhance mineral absorption, and promote a sense of satiety. Animals given prebiotics produce less ghrelin, the hormone that signals the brain that it’s time to eat.

5. DRINK FILTERED WATER

Consuming plenty of water is important to intestinal health, but it’s critical that the water doesn’t contain gut-busting chemicals like chlorine. Environmental toxins can disrupt the microbiome and disturb brain physiology.

I recommend using a household water filter. There are a variety of home water-treatment technologies available, from simple filtration pitchers to under-sink units with a separate spigot. Make sure the filter you buy removes chlorine as well as other contaminants, and be sure to maintain and change it regularly.

Finally, ditch plastic water bottles and choose reusable bottles made from stainless steel or glass instead.

From Brain Maker by David Perlmutter, MD. Copyright © 2015 by David Perlmutter, MD. Reprinted by permission of Little, Brown and Company, New York, NY. All rights reserved.


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Tom Brady holistic healing and condemned processed foods as poison for the body

From Dr Mercola

If you’ve paid attention to the news lately, you’re probably aware of the shockwaves caused by four-time Super Bowl champion and all-star quarterback Tom Brady, who in a recent interview called out Coca-Cola and Frosted Flakes as “poison.”

As noted by the Organic Consumers Association,1 “Brady may have just done more good for kids, and more damage to Big Food, than we could accomplish in months.”

Brady Speaks Out Against Food Industry Brainwashing

Brady’s interview2 with Massachusetts radio station WEEI revolved around his win over the Cowboys, but then they began discussing the recent Boston Magazine story3 on his body coach and business partner Alex Guerrero.

In 2004, Guerrero was shut down by the Federal Trade Commission for claiming his Supreme Greens could effectively treat everything from diabetes and obesity to cancer and AIDS.

Brady defended Guerrero, with whom he started the TB12 Sports Therapy Center,4 and then launched into his views on processed junk food and soda, saying:

“I think we’ve been lied to by a lot of food companies over the years, by a lot of beverage companies over the years. But we still [believe] it… We believe that Frosted Flakes is a food…

You’ll probably go out and drink Coca-Cola and think ‘Oh yeah, that’s no problem.’ Why? Because they pay lots of money for advertisements to think that you should drink Coca-Cola for a living…

I totally disagree with that. And when people do that, I think that’s quackery. And the fact that they can sell that to kids? I mean, that’s poison for kids…

When you go to the Super Bowl, who are the sponsors? That’s the education that we get. That’s what we get brainwashed to believe; that all these things are just normal food groups, and this is what you should eat.”

Prevention Is Worth a Pound of Cure…

Brady also expresses his views on preventive and holistic medicine, saying:

“Our approach to medicine is, let’s wait until you get sick. Wait until you get hurt, and then we’ll treat you. Well, how about trying to find ways to prevent that from even happening?

I think it’s a much better approach to medicine… Now you guys may think I’m full of crap, but I’m the proof, what you see on the field.”

Indeed, Brady blew out his knee in 2008, and claims the only thing that saved his career were the holistic health strategies taught by Guerrero. According to Brady:

“I had doctors with the highest and best education in our country tell me that I wouldn’t be able to play football again, that I would need multiple surgeries on my knee for my staph infection, that I would need a new ALC, a new MCL, and that I wouldn’t be able to play with my kids when I’m older.

Of course, I go back the next year and we win Comeback Player of the Year. I follow the next season and we win the MVP of the year… I’ve chosen a different approach, and that’s what I’m providing to other athletes.”

Do Processed Foods and Sodas Have a Place in a Balanced Lifestyle?

Brady’s comments, which made headlines in The Wall Street Journal,5 Forbes,6 Time Magazine,7 The Washington Post,8 People magazine,9 and many other news outlets,10 come at a time when companies like Kellogg, Coca-Cola, and Pepsi11,12 are all struggling to prop up sagging sales.

This year, Coca-Cola reported a five percent drop in revenue for the third quarter, and over the past six months, Kellogg insiders have sold more than 60 percent of their shares in the company,13 signaling that Kellogg’s stock prices may soon go into freefall.

Coca-Cola Fails Miserably in Rebutting Brady

The power of a star athlete’s word is clearly evidenced in the lightning fast response by the industry. Coca-Cola responded to Brady’s comments with a statement saying:14

“All of our beverages are safe and can be enjoyed as part of a balanced lifestyle. We offer more than 200 low and no-calorie beverages in the U.S. and Canada and a wide variety of smaller portion sizes of our regular drinks.

As a responsible beverage provider and marketer, we prominently provide calorie and sugar information for our beverages so people can choose what makes sense for them and their families.”

If you think about it, you will realize that when they say their soda can be “enjoyed” as “part of a balanced lifestyle,” what they’re really saying is that as long as you’re eating healthy stuff, drinking their sugary junk, which has zero health benefits, is not going to do you a significant amount of harm.

That’s what they mean when they refer to “balance,” because when it comes to real foods, maintaining “balance” is not really an issue. When you eat REAL FOOD, all of it is good and beneficial. You don’t have to monitor your ratio of broccoli to Brussel sprouts, or worry about whether you’re balancing your water intake with some other beverage.

The “balance” the junk food industry talks about is the balance between harmful foods and healthy foods. But does THAT kind of balance really make for an overall healthy lifestyle? Hardly! You do not need soda. Ever. Nor do you need Frosted Flakes to stay healthy. So why should they even be considered as acceptable parts of a healthy diet?

Food either supports health, or it doesn’t. If it doesn’t, it shouldn’t be construed as an acceptable part of a healthy diet. It should be accurately portrayed as a junk food to be consumed as little as possible, if ever. My recent interview with Marion Nestle about her new book, Soda Politics, goes into extensive details on how the soda industry seriously manipulates and distorts the truth.

Download Interview Transcript

Most Breakfast Cereals Are Junk Food

Most cereals are junk food. If you eat Frosted Flakes every morning, you’re mostly getting glyphosate-laden genetically engineered corn and a seriously unhealthy dose of sugar. Even if you get some iron and B vitamins along with it, it simply cannot make up for these downsides. As noted by the OCA:15 “Kellogg’s spokesperson, Kris Charles told Time magazine:

Cereal is a delicious and nutritious breakfast. Numerous studies show that a cereal breakfast is associated with lower BMIs (body mass index) in both children and adults. As a matter of fact, a serving of Frosted Flakes with skim milk has just 150 calories and delivers valuable nutrients including calcium, B vitamins, and iron.

… I suspended my boycott of Big Grocery Stores long enough to check out the ingredients panel.16 It says: Milled corn, sugar, contains 2 percent or less of malt flavor, salt, and BHT for freshness. No mention that the corn is genetically engineered — because Kellogg’s also has spent millions to hide that information from consumers. And no excuses for the fact that the second ingredient is sugar. A serving of Frosted Flakes may only be 150 calories — but they’re mostly empty calories.”

Virtually all breakfast cereals share this problem; they tend to be very high in sugar. They’re also highly processed, and contain a number of added nutrients like vitamins and minerals — but usually the synthetic kind, which in some instances do more harm than good. And, as noted in an Authority Nutrition17 review on breakfast cereals, just because a cereal contains enough whole grains to allow them to advertise it on the box does not make it a health food. Most are still an exceptionally poor source of fiber.

Meet Science Teacher John Cisna — the Antithesis to Tom Brady

Meanwhile, in Iowa, former science teacher John Cisna has raised the ire of public health advocates for traveling around the country giving talks to students about how he lost 60 pounds on a six-month long McDonald’s only diet. Last year, Cisna published a book on his diet experiment, after which McDonald’s hired him as a “brand ambassador.” McDonalds’s admits paying him a stipend for time and travel expenses, but a company spokesperson refused to disclose the amount. So far, Cisna has given his McDonald’s diet talk at about 90 high schools and colleges.

As reported by Reuters:18

“… [H]is program includes a 20-minute documentary ‘540 Meals: Choices Make the Difference’ and a teachers discussion guide, both of which were edited by McDonald’s… ‘John’s story is not a weight loss plan, and we do not recommend that anyone eat every meal at one restaurant every day for an extended period,’ said [McDonald’s spokeswoman] McComb. ‘While the decision on how schools choose to educate and inform their students is up to them, we support John’s desire as a teacher to provide students with facts to make informed choices.'”

One of the first people to draw public attention to Cisna’s talks was former lawyer Bettina Elias Siegel, who noted:“This is really beyond the pale in terms of its aggressive marketing to kids.” And clearly, Cisna’s demonstration has the potential to veer young people off course. The diet revolved around maintaining a strict daily calorie limit while eating only McDonald’s fare. According to Cisna’s documentary, “careful planning” allowed him to eat French fries nearly every day.

The problem with this approach is that while general calorie restriction may work for weight loss if you’re used to consuming much higher amounts of calories, it also makes nutrient composition of the food more important than before. Eating trans-fat laden French fries and GMO-grain-fed burger meat with non-decaying synthetic chemical buns every day is NOT going to improve your overall health.

To suggest that you can lose weight on a “restricted calorie Micky-D diet” is truly a questionable move for anyone who cares about the future of our youth, and it really demonstrates the depth of nutritional ignorance that exists even among educated grownups.

FTC Refuses to Probe Deceptive Marketing of ‘Diet’ Foods

Sadly, most of our government agencies promote these false views, and this was again demonstrated by the FTC’s refusal to look into the deceptive and misleading use of “diet” on artificially sweetened foods and beverages. False advertising is prohibited by federal law, and the term “diet” is only permitted on brands or labels when it is not false or misleading.

In light of the overwhelming scientific evidence showing that artificial sweeteners actually raise your risk of obesity rather than combat it, the consumer group US Right to Know filed a petition with the Federal Trade Commission (FTC), asking them to investigate Coca-Cola Co., PepsiCo. Inc., and other companies for false advertising.19, 20,21,22

The group also filed a citizen petition with the Food and Drug Administration (FDA),23, 24 asking the agency to issue warning letters to Coca-Cola and Pepsi, concluding that the beverages are misbranded because the use of the term “diet” is false and misleading. For example, this past summer Coca-Cola Company announced25 that its number one “global commitment to fighting obesity” is to “offer low- or no- calorie beverage options in every market.”

If artificially sweetened beverages promote obesity rather than fight it — which research clearly indicates it does — then Coca-Cola’s commitment is anything but helpful. Nor is it supported by science.

The FTC petition was filed in April of this year, and according to a report by McClatchy DC,26 the FTC has rejected the call for an investigation, citing “factors related to resource allocation and enforcement priorities… the nature of any FTC Act violation and the type and severity of any consumer injury” as causes for the rejection. The FDA, meanwhile, is stalling, saying it needs more time to consider the complaint. This is a travesty, and the message the FTC sends is that you and your child’s health is nowhere near as important as the corporate “right” to trick you into buying their wares under false pretenses.

We Need to Become Better Role Models for Our Kids

Since 1999, severe obesity has increased among children.27 In New York City, one in five kindergarteners is obese,28 and processed food, fast food, and sugary beverages are the primary culprits behind this trend. Besides obesity, a poor diet also makes kids less academically competitive. In one study, fifth-graders who ate fast food four or more times a week showed 20 percent lower test score gains by the eighth grade.

As Tom Brady points out, eating real food and taking a holistic, preventive approach to health and wellness is also key for peak athletic performance, and I congratulate him on having the courage to be so outspoken about it. He’s the kind of role model kids need these days — role models who are not confused about what’s healthy and what’s not, and who don’t send mixed signals by saying they stand for health and athleticism while promoting soda and processed junk food.

That said, parents are the number one role model in a child’s life, and the foods you buy and serve speak volumes on a daily basis. The foods you leave out in plain sight just might influence your child’s choice of snacks more than you think too. Recent research actually shows you can estimate a person’s weight based on the types of ready-to-eat foods they leave out on their kitchen countertops. As reported by the Epoch Times:29

“The study30 looked at photographs of more than 200 kitchens in Syracuse, New York, to test how the food environment relates to the body mass index (BMI) of the adults at home. The women in the study who kept fresh fruit out in the open tended to be a normal weight compared with their peers.

But when snacks like cereals and sodas were readily accessible, those people were heavier than their neighbors — by an average of more than 20 pounds.  ‘It’s your basic See-Food Diet — you eat what you see,’ says Brian Wansink, professor and director of the Cornell Food and Brand Lab and lead author of the paper in the journal Health Education and Behavior.”

While those who kept sodas within easy reach weighed an average of 24 to 26 pounds more than those who didn’t, those who kept breakfast cereal on their counters were right up there too, weighing an average of 20 pounds more than those who didn’t have cereal in their counter. While this study certainly isn’t an example of rigorous science showing that cereal makes you fat, it’s still an interesting observation that falls right in line with what we said earlier — most cereals are chockfull of sugar, and that will make you pack on pounds every day of the week.

To Protect Our Children, We Must Teach Them Proper Nutrition

You have the simultaneous opportunity and responsibility for teaching your child what “real food” is — particularly if his or her school is setting the opposite example. Focus on eating a variety of locally sourced, organic whole foods, and consume a large percentage of them raw. Avoid refined sugar, especially high-fructose corn syrup and other processed forms of fructose, sodas, pre-packaged foods, and sports drinks.

Make sure your child gets ample healthy fats, such as coconut oil, raw grass-fed butter, raw nuts, avocados, etc. Also introduce your child to naturally fermented foods, which should become a permanent part of his diet, and teach them about the concept of fresh water as a primary beverage, as opposed to sodas and other commercial drinks.

Limit your child’s indoor time, especially in front of the TV, computer, and other electronic devices. Overweight and obese children need at least 30 minutes of exercise each day. Encourage your kids to play outside — and don’t be afraid of the dirt! Playing outside has the additional benefit of sun exposure to optimize vitamin D levels.